Management theory typically assumes creativity is solely about the creation of new ideas. This is innovation…..
Hence the breathless talk of improvisation, jazz and unstructured music, commedia del’arte etc….
But creativity in the implementation of existing ideas and technologies is equally important.
Creativity is therefore a broader concept incorporating both innovation as well as existing ideas, structures and processes.
This Creative Management lectures ended with our performance with sing a song “Creativity Foster Innovation”🙂