Case Study: Telco Services Pricing Plan on Tight Competition

Posted on 17 Juli 2011

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Congestion Pricing Equilibrium

Congestion Pricing Equilibrium

Pricing Plan on Tight Competition Its should be:

  1. Align to Company Vision & Mission with trend of Technology Change, Change of Market Demand, Deregulation & Globalization
  2. Refer to Multi-Dimensional Competition of Competition base on Price and Service Quality & Diversified Competition Factors
  3. As Start-up Company penetrate market first
  4. Comply with Government Policy & Regulation

Reasoning of Pricing Plan:

  1. Use Optimal Market Positioning Based on company’s strength: Could be differentiated from competitor (unique), Perceived positive by consumer (reason to buy), or Sustainable in facing changes in business environment
  2. Use Perceived Value Rather Than Actual Price
  3. Good Understanding on CostingTariff-Pricing